The demand for on-demand digital production in today’s business world is exploding. Digital printing serves multi-product production possible in both law and high-volume quantity. It is also much more important than the paper-printed alternative. We are long past the days of Gutenberg but printing has had a more recent revolution. That is the transition from analog to digital processes. And like the advances in printing that Gutenberg brought with his first printing press, this revolution has changed the scene in a dramatic way as well.

Here are some of the top digital printing advantages our customers enjoy every day:

• Faster response time. There is minimal setup and color is taken care of easily with a built-in color registration system that offers advanced color-match capabilities.
• Personalized print jobs are possible. Each piece can be tailored to the audience it aims to reach. That was not practical with the old analog printing processes. With analog, each customization had to be a different printing job.
• More choices in materials. Digital printing is a so-called non-contact sport. That is, the paper, fabric, or even ceramics being printed do not actually come into contact with as much of the printing mechanism. Therefore, materials do not have to be held in place quite so rigorously. Delicate fabrics and extremely thin paper can withstand the process of digital printing, whereas with old analog methods they would not have held up under the harsher handling.
• More choices when it comes to ink color. One of the digital printing advantages most people forget about is the ability to print using white ink, or any color you can imagine. Now your creativity can really blossom!
• A world of options when it comes to materials. Since digital is a non-contact form of printing (it does not use plates), designers can get even more creative with a whole new range of options in materials available to them.
• Faster proof cycle. With digital, proofs are quickly developed and easily shared. That shortens the entire proof cycle for faster turnaround time.
• Short run printing is possible. In the old days, with analog printing, short run printing were prohibitively expensive. Any job required tons of setup, even if the job was small. But with digital printing, small and medium print runs are cost-effective. This allows the small business owner entry into professional-looking printing for everything from business collateral for trade shows to documents and internal communications.
• Print only as you need it. Again, in the old days, printing processes were clunkier definitely not lean and agile! For instance, if you have an ongoing need for a certain printed item, your best bet was to have a huge order printed, then store it for future use. With digital, you print only what you need when you need it.
• Archiving can be paperless. When you want to store your old print jobs, it is simply a matter of finding room on the Cloud. No longer are file cabinets and overflowing storage closets required!

The ease of Internet adoption was fueled by the convenience it afforded users. From email to paying bills to quickly disseminating breaking news, the internet provides consumers with more efficient ways to complete everyday tasks. The same relationship can be applied to marketing. Digital marketing does not replace traditional marketing; rather it is an essential complement that has driven changes in the approach marketers to promote products or brands given the emerging consumer trends. Before delving into these changes, an exploration of what digital marketing is, as well as its strategic place within marketing plans are needed.

We got a lot of passion for digital. It is really such an incredible way to connect with consumers and really have much deeper ongoing relationship with them.

Looking for a reliable digital printing service, contact the Country Press, Inc.

Source: lasvegascolor.com